The process of translating the designer's creative vision into dynamic synchronized intensity, color, and movement for stage lighting and video content playback.
Long before the artist takes the stage or an audience fills a venue, a group of talented professionals sits in an empty room with a lighting rig, video wall, special effects package, and their creativity. Every bar of music is dissected and translated into a visual experience that can be reproduced event after event in any venue under any circumstances.

Once a show is programmed it can be set up to be operated manually, triggered by midi control, or via SMPTE timecode. Regardless of how the show is operated, the programming ensures consistency and continuity for every performance.
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"Just a bunch of fading in and fading out..."